January 4, 2010 – BAKERSFIELD, CA –Sun World International, a pioneer in the development of proprietary branded produce, selected Bridges Marketing Group to manage the company's communications programs.

Since their 1988 introduction of seedless watermelons, Sun World has consistently led the produce industry in product innovation. From early season grapes to sweet red peppers, Sun World is trusted to deliver quality, variety and service.

Bridges' assignment is to develop a communications system that articulates Sun World's commitment to innovation, quality products and customer service. The 2010 season should be sweet.